Today, many businesses understand the concept of email marketing and the benefits it can bring in terms of ROI. On every social media platform like YouTube, Facebook, Twitter, etc, you’ll see many Ads hunting for your email address and people trying to educate you about this wonderful secret.
But it’s no secret. As you know by now, email marketing is very powerful. You’ve seen the numbers, and I bet you also receive hundreds of emails per week on your phone that you don’t want to unsubscribe.
This is because email is not only valuable to marketers, it also helps normal people like your customers to get the custom content that they want.
Just to recap, let me tell you about some of the superb powers email marketing.
- For starters, email marketing is the cheapest form of marketing.
- It’s also very easy to get started since you don’t need any special skills like SEO, or even proper grammar to impress your audience.
- You can talk with your audience directly and get immediate feedback.
- You can test as many copy variations with no extra costs on Ads.
- And most importantly, email marketing has the best ROI of up to 122% for average businesses.
Businesses are beginning to understand this power and they have started implementing email in their marketing.
However, many had predicted that email would be dead by 2020. They assumed that email would be out phased by social media and search engines. Especially since many people spend most of their time on the social media platforms.
But Email is Not Dead! It is Actually Growing.
Turns out, email is not dead, as many marketers had predicted it would be in the late 90s, but it’s really growing. Our mobile devices only made easier to use and access our emails at our convenience.
By the end of 2019, the number of active email users was a staggering 3.9 billion. This is a very wide market if you can be able to tap into it.
Consider even more statistics below:
- 88% of B2B marketers say email is the most effective lead generation tactic
- Marketers consistently ranked email as the single-most-effective tactic for awareness, acquisition, conversion, and retention
- 42% of businesses say email is one of their most effective lead generation channels
- 122 billion emails are sent every hour
- 68% of marketers say that email marketing is core to their business
Given the numbers, it’s evident that email is not dead, and email marketing has a great potential. It’s no wonder there businesses are making such much profit with email marketing strategies.
How to Tap into People’s Emails and Sell your Products
Let’s get one thing straight… email marketing is only going to work if you’ve got people on your list in the first place.
So, the most important thing for you right now should be learning how to get people onto your email list. When it comes to email marketing as an eCommerce business, there are several tactics that you can use to collect email addresses.
The most powerful method is through giving something like an Ebook for free. This trick does not involve “stealing” people’s emails using apps. Therefore, it is very less likely for people to unsubscribe from your list.
Believe it or not, there is actually some scientific evidence that supports this tactic.
According to Robert Cialdini, on the rule of reciprocity, if you do something for someone with no conditions or expectation of a return favor, and they are more likely to do something for you.
Reciprocity is not a quid-pro-quo exchange, but rather a situation where one person gives something or provides a favor to another person with no requirement in return.
When you send a prospect links to free content, free research, or offer them free advice on a problem they’re facing, you’re taking advantage of the rule of reciprocity.
A 25-page Ebook to Generate up to 20.3K Leads Per Month
This tactic has been tried and tested. It works wonders when it comes to attracting potential customers since it’s not spammy, salesy, or dishonest. It’s the same strategy that you use on your blog posts and short videos.
In the internet era, people are growing more resilient to sales people. They don’t want conversations about product benefits and offers. But, they do crave for information and will spend their time reading, watching or listening to content to learn about products that could solve their problems.
But, people do prefer comprehensive content that will cover everything that they need to know on the topic. If it’s about shipping, serious customers want long-form ebooks that will cover everything they need to know to get started.
Here are some reasons why an ebook can be the most convenient way to get people’s emails.
- Most people love ebooks because they’ll save them the time it takes to browse through YouTube and blogs looking for educative content.
- Therefore, you can use Ebooks to educate your customers about any topic they are highly interested in. You can even combine a few blog posts that they are most interested in.
- By providing indepth content found on several blog posts, you’ll be able to deliver your sales pitch in detail.
- You’ll also build your brand credibility by giving information for free to your customers.
- Although ebooks are free, you can also make sales with quality sales pitches on the ebooks.
- But most importantly you’ll get an incredibly large audience in your email list if you offer something valuable that they don’t normally get for free.
And that’s why you need to offer them a FREE EBOOK.
With the right structure, ebooks can also make sales, therefore, hitting two birds with one stone.
How to Structure Your Free Ebook to Generate More Leads
The structure of an ebook is just like a normal book. It has chapters, intros, and everything. However, it’s much shorter and visually appealing with images, lists, graphs and diagrams, etc.
Since all humans suffer from getting distracted easily, the design and layout are just as important as the actual content. This helps readers to absorb and remember the content.
Ebooks is also a wonderful marketing tactic that allows prospects to find you, rather than the other way around. If done correctly, eBooks are an effective strategy for generating relevant leads.
They are nuggets of gold. Come to think of it, they are more important than gold, since they teach a person to do something that will change their lives forever.
Since they are so indepth, everybody knows that they will reap something substantial by reading them. But when you are getting them for free, even better.
That’s what makes ebooks perform so well. They can generate up to 20K leads or more in a single month, especially when people crave for that information in the first place.
Every ebook requires a special design and content to appeal to the target audience. If you want a custom ebook to help you entertain and educate your customers, find me here. I definitely have an excellent offer for you.
Here are a Few Short Ebooks that Generated the Most Leads.
There are several companies that are leveraging this tactic by creating specially designed Ebooks to appeal to their ideal customer.
Custom ebooks will help you demonstrate your expertise, knowledge and credibility, with a tiny sprinkle of self-promotion.
This helps develop their brand image, get more email leads, and promote some of the company’s products.
| THE SILENT SALESMAN | |
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 | Here’s my book that I’d love to add into the collection 🙂 |
It will be the Greatest Investment You Ever Made.
Now I know, one of the greatest challenges that you might have right now is writing a comprehensive ebook.
You’ve got a busy schedule all the way up to next year plus it can also be a lot of work; the research, graphic design and all that. But having a branded eBook can really help grow your company and build more trust, especially in the B2B arena where information is key.
If you want business to spend their money and be loyal to you, you have to prove your value. A short ebook of about 20 to 40 pages will help you achieve this quite easily.
Now believe me, creating a compelling ebook is not a hard as you may think. But if you need assistance creating the perfect ebook to help you generate more leads into your marketing funnel, then you are in the right place.
Find my products and services for more information on how I can help you.
Alex The Writer 